December 23, 2003
Labatt's Blue
Although it may have some ramifications next time I'm applying to renew my Canadian passport, I admit that I don't drink beer. Never liked the way it tastes, smells or looks, so I never got into this North American guy tradition of downing a few cold ones at every possible opportunity.
But as Labatt Blue makes a big marketing campaign to grab more of the U.S. market, every time I see their banners, balloons or promotional giveaways at an eatery, it certainly reminds me of home. Here's a cool web site by them that allows you to suggest your own Blue related gizmo and aside from the cash prize for the winner, they may actually make a prototype of your very own doodad.
How 'bout a TV remote control that also hides a cooled flask to dispense cold drinks just when you need it most?